Job Description

Purpose of the Job

Play a key role in defining the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role ensures that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and in webinars, deliver presentations, and create marketing collateral. Support bringing the product to market, driving adoption and equipping the sales team with the knowledge and tools to be successful.

Role Summary:

Drive Hyundai’s digital and social media presence across Europe. As Social Media Channels & Content Expert (m/w/d), you shape and execute pan-European digital content and channel strategies with a strong digital-first mindset. You combine strategic thinking, content expertise, and performance-driven optimization to strengthen brand communication, improve audience engagement, and continuously evolve Hyundai’s social media ecosystem.

We want you to:

• Define and implement pan-European digital content and channel strategies with a focus on social media, governance, and infrastructure
• Develop and steer digital-first campaigns and social media content across the full vehicle lifecycle, from launch to phase-out
• Coordinate and manage pan-European content production, localization, and deployment across markets
• Collaborate with internal stakeholders and agency partners to deliver compelling and consistent social media content and campaigns
• Drive campaign planning, execution, optimization, and performance reporting across all key social and digital channels
• Continuously improve campaign performance using analytics and monitoring tools
• Explore and scale new content channels, formats, and digital trends, including platforms such as TikTok
• Oversee and optimize content management systems, tagging structures, and distribution processes across Europe
• Define and monitor digital maturity KPIs across markets, including social performance, content adaptation, CI compliance, and community management
• Develop and distribute social media and influencer guidelines to ensure brand consistency across local markets
• Support and guide markets and agency partners on all aspects of digital communication, content development, and activation
• Drive community management excellence and support the growth and engagement of Hyundai’s digital communities

About you:

• University degree in Marketing or a related field
• Minimum 5 years of professional experience, including at least 3 years in ATL, Campaign Management, or Digital Marketing roles
• Strong experience in digital-first campaign strategy and social media ecosystem management
• Deep understanding of social media platforms, content formats, digital trends, and customer engagement strategies
• Experience in campaign performance analysis, reporting, and KPI tracking
• Strong understanding of content production workflows, asset management, and multi-market localization processes
• Excellent project management, stakeholder management, and agency steering skills
• Strong analytical mindset combined with creativity and storytelling capabilities
• Structured, proactive, and results-oriented working style with strong ownership mentality
• Excellent communication and presentation skills
• Fluent in English; additional European languages are a plus

Rewards and Benefits

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment

Information at a Glance

Posting Start Date: 13/05/2026

Location: Germany

Level of Experience: Entry-Level

Employment Type: Permanent

Function: Marketing

Subfunction: